JOIN US FOR A SPECIAL STORYTIME WITH MISS ANA.
She will be reading for us in both English and Spanish!
A word that could describe this copywriter is “resilient”. Originally from Venezuela, Ana Karina needed a visa to be able to work in the US. To do so, she decided to go to Chicago Portfolio School, built a portfolio from scratch, started as an intern at Leo Burnett Chicago even thought she was a mid level copywriter at DDB Venezuela. This made her work three times harder being a Latina and a woman in the industry.
She quickly showed her talent and climbed her way up creating all kinds of integrated campaigns that include social, traditional, OOH, activations, launches, openings, rebranding, digital, content and branded experiences for a broad range of industries. In 2017, she and her team at LAPIZ created the “Tequila Cloud” to promote the Mexico Tourism Board in Germany. The innovative idea spread like wildfire going viral in the US and globally. It sparked half billion impressions with just 60k of media buy. The Tequila Cloud not only brought science and art together, but also a silver Cannes Lions and the most impressions for a campaign ever garnered by the agency and the client.
Before that, she developed campaigns for Disney, Kraft, Lunchables, Kool Aid, Capri Sun, USTA and helped win the Olive Garden business at Mcgarrybowen.
Now she’s at fluent360 working for Army, Nissan, INFINITI, Big Brothers and Big Sisters and Spectrum, pushing the creative boundaries of all teams by helping bring the mindset that good work can happen no matter the assignment. She’s also helping lead the social media team of the agency, bringing strategy and creativity to revamp the agency’s presence across platforms.
Her creativity doesn’t stop at doors the agency. Ana Karina is the creator of Closet Therapy, a concept that inspires people to find themselves through fashion. Yeah, superficially deep. She has an Instagram account and Youtube Channel with episodes that help her audience shop what they already own in their closets. She has extended her passion project to the Latin Grammys, Premios Tu Mundo, Cannes Lions, and Vogue’s Forces of Fashion.
She has collaborated in partnerships with Rebecca Minkoff, Buchanan’s, Tao, Verizon, Schwarzkopf among others. She also launched a limited shoe collection in one of the most prestigious stores in Lima, Peru. Ana Karina has used her marketing acumen to help bring her ideas to life, pushing the boundaries of what can be done and what can’t.