The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct (Hardcover)

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A dynamic new way to understand intuition, already implemented around the world at top companies and business schools

Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.

  • Explores the tension between linear efficiency and random play, and the synergy between reason and instinct
  • Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence
  • Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry

The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

About the Author

Francis Cholle is an international business consultant with extensive experience across a variety of industries. He lectures at Wharton, Columbia Business School, and HEC, Paris, where he received a Masters in Science of Management. He is also professionally trained in classical music, theater, yoga and clinical psychology. Cholle lives in Los Angeles and New York and enjoys French-American dual citizenship. For more information, please visit, where you can also download the Intuitive Compass App.

Product Details
ISBN: 9781118077542
ISBN-10: 1118077547
Publisher: Jossey-Bass
Publication Date: October 18th, 2011
Pages: 254
Language: English